InsuMitra Hi! I'm your motor insurance advisor. Send me your vehicle registration number and I'll find the best plan for you.
RJ01CA1234
InsuMitra Got it. Your Maruti Swift Dzire (2021, petrol). Third-party is mandatory — here's what I recommend:
Comprehensive ₹8,420/yr
Third-Party Only ₹2,054/yr
I recommend Comprehensive — covers your car too, not just others.
Show me add-ons
InsuMitra Worth it: Zero Depreciation (covers paint & parts fully), Engine Protector (flood damage), and Roadside Assistance. Total: +₹1,800/yr. Want to add any?
India's first WhatsApp insurance advisor

Motor insurance
as simple as
a WhatsApp chat.

InsuMitra helps you compare, understand, and buy motor insurance — without opening a single website or calling an agent. Just chat.

Insurance buying is broken for 200 million Indian vehicle owners.

Too many options

25 insurers. 200+ plans. Different premiums, different exclusions, different fine print. Most people give up and buy whatever their agent suggests.

Jargon everywhere

"IDV", "nil-depreciation", "act-based" — insurance language is designed to confuse. No wonder buyers don't know what they're paying for.

Agents who vanish

You call, you wait. They send a PDF. You have 47 questions. Good luck getting a straight answer before the policy expires.

Slow and painful

Even online: sign-up forms, email OTPs, document uploads, 10-step checkouts. Most people abandon mid-way and just renew whatever they had.

There is a simpler way. And it's already on your phone.

Four messages. You're insured.

No app. No website. No waiting on hold.

01

Say hello on WhatsApp

Just text "Hi" to InsuMitra. No account creation, no forms. The conversation starts instantly.

02

Share your vehicle

Send your registration number or describe your car/bike. InsuMitra fetches vehicle details and existing policy info.

03

Get a clear recommendation

InsuMitra explains what's covered, what isn't, and what each plan costs — in plain Hindi or English. No jargon.

04

Buy in one tap

Choose your plan, pay via UPI, and receive your policy document on WhatsApp. Done in under 5 minutes.

"Insurance is not a product you sell. It's a promise you keep. Our job is to make that promise understandable to every driver in this country — in the language they speak every day."
— Pawan Gupta, Founder

Honest first

We recommend what's right for you — not what pays us the highest commission. Full stop.

Plain language

Every explanation is written for a real person, not an actuary. If a term needs a footnote, we rewrite it.

Always there

Your WhatsApp chat history is your policy document. No portal to remember, no app to update. It's just there.

₹12.9B
India's motor insurance market today, growing at 11.8% CAGR toward ₹25B by 2030
500M+
WhatsApp users in India — more than any other app, in every city, every income bracket
62%
Of new motor insurance premiums now come from Tier-II and Tier-III cities — digital-first buyers

Insurance should feel like talking to a friend who happens to know everything about cars.

That's what InsuMitra is. On WhatsApp, always, wherever you are.